For dentists eager to transcend clinical excellence and venture into effective practice management

‍

This course imparts vital entrepreneurial skills not typically taught in dental schools. Led by Dr. German Gómez, this course distills 20 key lessons from his extensive experience, designed to bridge the gap between dentistry and business. The insights provided are invaluable for dentists who aspire to enhance their practice's profitability and operational efficiency without the lengthy commitment of a specialty program.

‍

Course Outcome

‍

• Gain a solid understanding of the business aspects of dentistry including marketing, sales, and patient management.
• Learn how to calculate and maximize the lifetime value of a dental patient.
• Differentiate between dental marketing and sales; understand the importance of features versus benefits.
• Acquire strategies to effectively raise your dental service prices without losing patients.
• Develop a clear and impactful personal elevator pitch to enhance your professional presence.
• Understand and apply the four types of dental patient engagement strategies for optimized care.
• Master personal branding techniques to distinguish yourself in a competitive market.
• Implement effective communication strategies to enhance patient interactions and treatment acceptance.
• Learn how to handle common objections and convert hesitant patients into committed ones.
• Apply business management principles to streamline operations and improve your dental practice's efficiency and profitability.